About Koca Bean

A creative studio built to put South African business in the spotlight.

Koca Bean is a South African creative studio specialising in creative direction, brand story and visual identity. We exist to help founders look, feel and sound like the businesses they're working so hard to build.

Lucinda Sefton, founder of Koca Bean
Meet Our Founder

Lucinda Sefton.

Founder & Creative Director

Lucinda founded Koca Bean to give South African entrepreneurs the same caliber of branding, storytelling and visual presence that big brands take for granted.

Her work blends creative direction, brand strategy and a deep love for the people behind the product — believing that every business has a story worth telling beautifully.

"Spotlight is my love letter to South African business owners. You don't need to be big to look unforgettable."

What We Do

Business services built with you in mind.

Beyond Spotlight, Koca Bean offers a full suite of creative and brand services for ambitious South African businesses.

Explore all services

Creative Direction

Shaping the visual and emotional tone of your brand from the ground up.

Brand Story

Crafting the words and narrative that make people fall in love with what you do.

Visual Identity

Logos, palettes, typography and systems that make your business instantly recognisable.

Spotlight Showcase

Cinematic reels and beautifully designed showcase pages — free for selected businesses.

Ready to be seen the way you deserve?

Apply for a Spotlight, or work directly with Koca Bean on your brand.